About us

Welcome to Melbourne Urban Wear, where fashion meets the pulse of the streets. Founded by Urbanse7en, a Dubai-based company renowned for its cutting-edge approach to urban style & events , Melbourne Urban Wear brings the latest urban trends straight to Australia’s fashion scene.

At Melbourne Urban Wear, we believe that fashion should be an expression of individuality, culture, and creativity. We curate bold, street-inspired collections that reflect the dynamic spirit of the modern city. Whether you’re stepping out for a casual day, gearing up for a night out, or simply embracing the urban lifestyle, our pieces are designed to make a statement.

Our journey began with a vision to introduce high-quality, contemporary streetwear that fuses global influences with a local flair. From Melbourne’s vibrant streets to the bustling avenues of Dubai, we bring the world’s coolest urban styles together under one roof.

We are passionate about bringing you the best in fashion — from oversized hoodies and sleek joggers to graphic tees and limited-edition collaborations. Each item is handpicked with care to ensure it delivers the ultimate comfort and style, keeping you on the cutting edge of fashion.

Join us in redefining what it means to be stylish, bold, and effortlessly cool. Melbourne Urban Wear is not just a store — it’s a lifestyle, a movement, and a community for those who are always on the lookout for what’s next in the world of urban fashion.